Portrait packages

Mox · September 2, 2009

Can you tell me what works for you? I'm doing custom portraiture on location. I've set my a la carte prices, but am planning to offer some packages a) because people expect them, and b) as incentive to order more prints.

Anyone willing to share what combinations sell for you?

Thanks!

Art Scott · September 2, 2009

in the past all I have ever offered in packages was MEMORY MATES.....either 4x5 & 5x7 or 5x7 & 8x10.......

For portraits I just told my clients that I am not Kmart or sears and therefore do not offer packages pe se.......however I will give discounts on enlargements so it is a built it yourself and get what you really need and want package.........the only sizes I did NOT include were billfolds, 4x5 (proofs) and 5x7.....8x10 and up were all fair game for the build it yourself packages and it seemed to work because all of my clients complained about being forced to buy sizes and quanities they did not want nor need....................of course they complained to me about not offering packages at first............

Mox · September 2, 2009

Art Scott wrote:

in the past all I have ever offered in packages was MEMORY MATES.....either 4x5 & 5x7 or 5x7 & 8x10.......

For portraits I just told my clients that I am not Kmart or sears and therefore do not offer packages pe se.......however I will give discounts on enlargements so it is a built it yourself and get what you really need and want package.........the only sizes I did NOT include were billfolds, 4x5 (proofs) and 5x7.....8x10 and up were all fair game for the build it yourself packages and it seemed to work because all of my clients complained about being forced to buy sizes and quanities they did not want nor need....................of course they complained to me about not offering packages at first............

I can get behind that idea. So you offer discounts if they order over a certain dollar amount, or a certain number of enlargements?

bendruckerphoto · September 2, 2009

You can check out my package list at http://www.bdrucker.com/info/packages/

Mox · September 3, 2009

Thanks, Ben!

What do you all think of the idea of a tiered discount, to avoid forcing them to purchase unwanted prints, as Art pointed out?

5% off orders of $500 or more...
10% off orders of $1000 or more...?

mercphoto · September 3, 2009

Mox wrote:

Thanks, Ben!

What do you all think of the idea of a tiered discount, to avoid forcing them to purchase unwanted prints, as Art pointed out?

5% off orders of $500 or more...
10% off orders of $1000 or more...?

I like that idea. When Amy and I got our engagement pictures done that is what our (brilliant) photographer did. If we had to choose from a package we would have been lost, and would not have received what we really wanted.

I think packages are good for bringing the photographer in some set amount of money from a session, and I totally understand that. But I think if you have a reasonable sitting fee to cover some costs, and then a tiered discount structure, you will still bring in a decent total from each client.

Mox · September 3, 2009

mercphoto wrote:

I like that idea. When Amy and I got our engagement pictures done that is what our (brilliant) photographer did. If we had to choose from a package we would have been lost, and would not have received what we really wanted.

I think packages are good for bringing the photographer in some set amount of money from a session, and I totally understand that. But I think if you have a reasonable sitting fee to cover some costs, and then a tiered discount structure, you will still bring in a decent total from each client.

Thanks for your input. The more I think about this, the more I like it.

Art Scott · September 3, 2009

Mox wrote:

I can get behind that idea. So you offer discounts if they order over a certain dollar amount, or a certain number of enlargements?

Yes and that depends on your profit margin......so it is very different with each photog in different parts of the world.......

Portrait packages

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