New: Product Photos and Updated Descriptions in the Shopping Cart

leftquark · May 12, 2015

When we designed a new UI for adding products to your shopping cart late last year we were just getting started with improvements. The new interface made it easier to find the right product and add it to your cart, especially on mobile devices, but it didn’t do a good job showing what that printed product looks like.

Today, we added photos of all the products and expanded the accompanying product descriptions. The initial screen shows examples from each category of products; choosing a particular product reveals additional information, including photos of the product from different angles. It’s especially helpful for the Wall Art category so the buyer can see how the products will hang on their walls.

Screen%20Shot%202015-05-12%20at%209.43.39%20AM-M.png

Screen%20Shot%202015-05-12%20at%209.43.39%20AM-M.png

Screen%20Shot%202015-05-12%20at%209.45.22%20AM-M.png

We went through a number of iterations on the shopping cart design, with our main focus on making it easier for you and your customers to buy products. The photos and colors help draw your customer into each category, knowing exactly what kind of products they should expect. More descriptive product descriptions and photos of the products from multiple angles will help you and your customers understand exactly what they're going to get. We've even baked a little brain into the cart: it will simplify itself based on the products you've selected in your pricelist.

We’ll be watching the data and feedback very closely to ensure it continues to have a positive impact on print sales and will continue to update the photography and design as needed.

Shinrya · June 11, 2015

I am glad to see Smugmug making strides with the Buy page, it's vitally important we make it as painless as possible for prospective customers to purchase prints.

I do like the change to show a product mockup for each type of canvas style. It's great that it shows the back of the product too. My only hope is that in future updates to the buy page, we are able to replace the stock art mockups with that of our images.

My only gripe at the moment is with the choice of stock images. Some of us are trying to sell fine art on Smugmug, and I don't particularly want to see an image of a chocolate faced young kid representing my brand image. It just looks cheap and generic.

Shinrya · June 11, 2015

Have a look at how Crated or even FAA handle their mockup buy pages. It's simple and elegant.

leftquark · June 12, 2015

Crated can work well, the way they do it, because their product catalogue is quite small. There's always room to improve our shopping experience and we wanted to make sure we made a vast improvement for you guys sooner, rather than spending extra time developing a more complex system. We're already seeing a nice increase in the # of items added to the cart since the Product Photos were added last month.

I'll pass along your feedback to the team!

SmugSam · June 15, 2015

I'm really pleased to see this part of the process updated and looking slicker. Thanks guys!

agallia · June 16, 2015

Kudos!

New: Product Photos and Updated Descriptions in the Shopping Cart

Comments