Making the deal worthwhile?

So here's my situation - I have a great gig right now, shooting for a radio station. I recruit local models and do Maxim-style sets with them and provide two sets a week to the station, which puts them up on their web site and promotes them on the air.

The models win because they get local exposure. The radio station wins because they get free content that is free from copyright and they know that I check ID and all that garbage. I win because I get fantastic exposure and models beat down my door to be shot for this (my backlog right now is three shoots per weekend through September!).

I've now been contacted by another station on the east coast. They've asked me to help them get a photographer local to them set up to do the same thing. I could easily do this, and also handle all the web work. I would be compensated in owning the web site, which I could monetize. I put Google AdWords on my site and it makes about $10 a day on decent (but not overwhelming) traffic. If I did this in many markets, it would quickly pay for itself and more.

The question is - what do I offer another photographer in a different market that makes it worth their time? If they're a semi-pro, the exposure is very valuable. If they're a pro, it's still valuable, but not as much. What about offering two 30-second spots on the station? Would a pro find that valuable in getting more business? Or is that a demographic that's generally not worth it? Again, if they're a semi-pro, being able to say, "Yeah, I shoot for such-and-such a radio station" has a lot of value in getting local models to agree to trade shoots. But to a pro, time is money, and trade shoots eat into that time. On the other hand, they'd only need to do one per week - and if I got more than one photographer in a market, even less.

So where I'm going with this is in soliciting ideas on how to make this a win for everyone in a market. All the photographer would have to do is do the shoot and provide 600px web-scaled images into my content management system, and it would do the rest. I could offer the exposure, exclusivity, and perhaps a couple of trade commercial spots. Maybe in-studio opportunities, which is still great exposure.

In doing a little chatting with an associate of mine who works as a consultant to stations all across the country, I've gotten feedback from many major markets that they'd take this deal in a heartbeat since it costs them nothing. And models wanting local exposure are everywhere. I just need to find out how to make this worth the while to a photographer with enough experience and talent to do it.

Any ideas?