Need help on a brochure for services
mercphoto
Registered Users Posts: 4,550 Major grins
I'm about to make a big push into "automotive portrait photography" services for local car owners. The main reason is that I also love cars, and I realized some time ago that I only have so-so snapshots of two cars I used to own and adore. I really wish I had better images to remember them by. This is the same reason why people get portraits of themselves and loved ones, or get wedding photography, etc. And for some people the same will be true of their cars. I'm hoping to capture a small piece of that market, hoping to do a car per month, maybe two.
Part of the battle will be providing packages people want to buy and convincing them its worth the money I'm asking. And that's a task for marketing and advertising. I'm asking for some feedback on the following one-page flier that talks about what I'm wanting to sell people. Prices are left out for now, but I have done some research into that. Thanks for all feedback.
The Qualifying Package - images of the car in motion
Cars are dynamic, moving objects and I always feel that an image that shows movement is a much more dramatic way to photograph a car. In fact, my love of motion photography is the primary reason I chose "Mercury" as my company name, after the fastest moving planet in the solar system.
The motion shots I provide conveys the ultimate sensation of speed through the use of custom rigging. None of the motion effect or blurring is done with Photoshop trickery. This is the same technique used for commercial and advertising work, albeit on a smaller scale using less sophisticated rigging. Car companies don't motion blur their advertising work with Photoshop filters because the results are not realistic. Custom rigging provides for a very realistic and stunning image.
The main rig attaches to the under-carriage of the car by bolting to the frame's pinch rails and/or magnetically attaching to the frame and floats the camera in space looking back at the car. A second form of rigging utilizes a 6.5" suction cup with a camera mount that I can place on a door panel or the hood. The third and last rigging is a small platform that holds the camera in the passenger footwell, looking up at the driver from below. In my opinion, especially in a convertible, this is the most dramatic car-and-owner portrait shot one can have.
Expect to spend over an hour, possibly two, to capture your car in this manner. Deliverables include at least six images. A $xyz fee covers the capture and editing of images plus web hosting for posting to forums, emailing friends and blogging. Prints and hi-res digital files extra.
The Concours Package - stationary car photography
There is still a place for traditional statically posed car photography. A properly composed still photograph can be a stunning remembrance of your car. Static photography is also a must for certain types of shots, such as details of wheels, badges, interiors and engines, or for most types of car-and-owner portraits. Expect to spend upwards of two hours for this package capturing full-car images from a variety of angles, as well as partial car shots, emblems and badging, interior and engine bay. Deliverables are at least twelve images. A $xyz fee covers the capture and editing of images plus web hosting for posting to forums, emailing friends and blogging. Prints and hi-res digital files extra.
The Podium Package - both packages for fewer bucks
Buy both packages together and save. A $xyz sitting fee covers the capture and editing of images and allows web posting and emailing of images. Prints and hi-res digital files extra.
Extras
Inquire about custom collages, metallic garage art, car show display boards, and elegant coffee table books created from your images. Prices vary and require separate package purchase.
Part of the battle will be providing packages people want to buy and convincing them its worth the money I'm asking. And that's a task for marketing and advertising. I'm asking for some feedback on the following one-page flier that talks about what I'm wanting to sell people. Prices are left out for now, but I have done some research into that. Thanks for all feedback.
The Qualifying Package - images of the car in motion
Cars are dynamic, moving objects and I always feel that an image that shows movement is a much more dramatic way to photograph a car. In fact, my love of motion photography is the primary reason I chose "Mercury" as my company name, after the fastest moving planet in the solar system.
The motion shots I provide conveys the ultimate sensation of speed through the use of custom rigging. None of the motion effect or blurring is done with Photoshop trickery. This is the same technique used for commercial and advertising work, albeit on a smaller scale using less sophisticated rigging. Car companies don't motion blur their advertising work with Photoshop filters because the results are not realistic. Custom rigging provides for a very realistic and stunning image.
The main rig attaches to the under-carriage of the car by bolting to the frame's pinch rails and/or magnetically attaching to the frame and floats the camera in space looking back at the car. A second form of rigging utilizes a 6.5" suction cup with a camera mount that I can place on a door panel or the hood. The third and last rigging is a small platform that holds the camera in the passenger footwell, looking up at the driver from below. In my opinion, especially in a convertible, this is the most dramatic car-and-owner portrait shot one can have.
Expect to spend over an hour, possibly two, to capture your car in this manner. Deliverables include at least six images. A $xyz fee covers the capture and editing of images plus web hosting for posting to forums, emailing friends and blogging. Prints and hi-res digital files extra.
The Concours Package - stationary car photography
There is still a place for traditional statically posed car photography. A properly composed still photograph can be a stunning remembrance of your car. Static photography is also a must for certain types of shots, such as details of wheels, badges, interiors and engines, or for most types of car-and-owner portraits. Expect to spend upwards of two hours for this package capturing full-car images from a variety of angles, as well as partial car shots, emblems and badging, interior and engine bay. Deliverables are at least twelve images. A $xyz fee covers the capture and editing of images plus web hosting for posting to forums, emailing friends and blogging. Prints and hi-res digital files extra.
The Podium Package - both packages for fewer bucks
Buy both packages together and save. A $xyz sitting fee covers the capture and editing of images and allows web posting and emailing of images. Prints and hi-res digital files extra.
Extras
Inquire about custom collages, metallic garage art, car show display boards, and elegant coffee table books created from your images. Prices vary and require separate package purchase.
Bill Jurasz - Mercury Photography - Cedar Park, TX
A former sports shooter
Follow me at: https://www.flickr.com/photos/bjurasz/
My Etsy store: https://www.etsy.com/shop/mercphoto?ref=hdr_shop_menu
A former sports shooter
Follow me at: https://www.flickr.com/photos/bjurasz/
My Etsy store: https://www.etsy.com/shop/mercphoto?ref=hdr_shop_menu
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