$150 a month for advertising...

pokerpoker Registered Users Posts: 63 Big grins
edited July 18, 2009 in Mind Your Own Business
I'm trying to "grow up" businesswise. AT&T is trying to sell me a package for $150 a month to be listed well on yellowpages.com and other smaller listing like 411, etc. It's only for my area, a small part of the Los Angeles Valley. My banner will be placed in 5 different categories. They said some of my competition in the area gets plenty of clicks per month.

Yes or no? Help!

Thanks :scratch

BTW, it's a one year contract.
I like photos especially ones shot by Canons. I'm just another fanboy :ivar

Comments

  • pokerpoker Registered Users Posts: 63 Big grins
    edited February 26, 2009
    Looks like someone posted about the same experience I'm having:

    http://www.dgrin.com/showthread.php?t=88963&highlight=yellowpages
    I like photos especially ones shot by Canons. I'm just another fanboy :ivar
  • EverythingEverywhereEverythingEverywhere Registered Users Posts: 91 Big grins
    edited February 26, 2009
    If you want web traffic, I'd spend that money on Google Adwords before I spent it anywhere else.
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  • vnvnvn2000vnvnvn2000 Banned Posts: 4 Beginner grinner
    edited February 28, 2009
    That's right. Google is biggest so you should put it first
  • babymelonsbabymelons Registered Users Posts: 2 Beginner grinner
    edited July 18, 2009
    I know this thread is old, but I'll throw in my opinion for anyone else who runs across this thread.

    Google Adwords has been very good for us, but it can also be a huge drain if you don't pay careful attention to the keywords/phrase you are bidding on, and what you are paying for the keywords.

    For example, say you are a Wedding Photographer in New York City. So you go to Google and bid $1.00/click on "Photographer in NY". Problem is, you have three options: broad match, phrase match, or exact match. This is where people lose their money. If you leave it defaulted to broad match, then people who search "baby photographer in NY" will also bring up your ad, along any combination of that. You obviously don't want those clicks. "Phrase match" also will give you mixed results, as all it looks for is that "photographer in NY" is includes in the phrase. "Exact match" will only pull up your ad if the search matches your keyword/phrase exactly.

    We always do "broad search" but use Google's "negative keyword" tool. It allows you to not display your ads for searches that include certain words, such as "baby" in the last example.

    This is just the real basics. Hope this was helpful.
    EverythingEverywhere wrote:
    If you want web traffic, I'd spend that money on Google Adwords before I spent it anywhere else.
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