Using magazine cover/article to my advantage

happysmileylady

I did a corporate shoot a few months ago. They paid four times my normal shoot fee, got like 100 final images on cd with a copyright release for use in advertising, web etc. The reason they needed the shoot was the owner of the company was featured in a magazine article. Well, there are actually two magazines with the same article, and my photo is on the cover of one of them and then in the two mags, though the article is the same, some of the pics they selected are different. Overall, probably 8 to 10 of the images were published.

The magazines are very niche magazines, targeted specifically to dentists and orthodontists. In addition, no photo in either magazine has a photo credit-no where is it printed who shot any photo in any article.

I don't normally shoot corporate stuff, I do portraits usually-kids, engagements, the occasional (and super scary probably shouldn't but I do)wedding. I don't have a problem shooting corporate if someone is willing to pay for it, but it's not my target audience.

Given that, what's the best way to use this to my advantage in promoting myself? Obviously having a photograph published on the cover of a magazine is great and I am excited and want to use it to my best advantage. Suggestions?

emeraldrose

why wasn't your work given proper credit? the first thing I would do is call the magazines and tell them to print an apology and give you credit in the next issue.

then of course you can ask for some tear pages and list this accomplishment on your site.

Cygnus Studios

Not all magazines will give photo credit. Add to this, you gave the client the usage rights to the images. I am assuming that the client submitted the photo???
You can however, use the image as a tear sheet in your portfolio. Make a good quality scan of the magazine and add it to your website.

Now this is contingent on your right to use the image per your contract with the client.

happysmileylady

emeraldrose wrote:

why wasn't your work given proper credit? the first thing I would do is call the magazines and tell them to print an apology and give you credit in the next issue.

then of course you can ask for some tear pages and list this accomplishment on your site.

The magazine publish NO photo credits. For mine or for anyone elses. And in glancing through past issues, it appears to be a policy, I am not seeing any credits in any issues.

I have copies of the mags, so I plan on using those for the display and portfolio at my "office." I share space with a cake bakery and have a little display and office space there. They don't charge me rent so my space is not very big and rather subject to the whims of the owner, but given that the owner is my sister, we work pretty well regarding that stuff. I guess what I am not sure of is how the display of a dental magazine image would work out in a wedding cake bakery.

happysmileylady

Cygnus Studios wrote:

Not all magazines will give photo credit. Add to this, you gave the client the usage rights to the images. I am assuming that the client submitted the photo???
You can however, use the image as a tear sheet in your portfolio. Make a good quality scan of the magazine and add it to your website.

Now this is contingent on your right to use the image per your contract with the client.

Yes, clients submitted the photos and they had all use rights. The copyright release gave them license to use as they see fit (and they did a little bit of shopping of their own, but it wasn't bad shopping. They just cut the subject out of one photo and placed it on a background of a location we did not use-being a dental mag, they used a dental office background, but we shot at their office, which is a laser company office.

I did also retain rights to use the images in my own advertising. Some of the portrait

Anyway, should I place that image in the gallery for corporate shots? I have a few, enough to entitle them to their own gallery, even though I don't want that to be my primary business and might choose to cut it out all together? Or, should I create some sort of "latest news" or "honors" type of section and list it there.

You know, perhaps that might be the best way to go. Though I don't have much else to add for something like that yet...

Cygnus Studios

happysmileylady wrote:

They just cut the subject out of one photo and placed it on a background of a location we did not use-being a dental mag, they used a dental office background, but we shot at their office, which is a laser company office.

That happens all the time. I still have a tear sheet book, but most of the finished images do not appear anything like the original, so I rarely use it anymore.

Since you have rights to use in your port, I say use it.