Customers Not Using Coupons
jmphotocraft
Registered Users Posts: 2,987 Major grins
I guess this isn't really a problem for me, but I'm just dumbfounded so I had to share....
I'm shooting little league baseball and softball right now. After I upload to SM, I send out an email to each team parent like this:
Fair enough?
I've gotten a few orders that were too small for my lowest level coupon ($10 off an order of $34 or more), but yesterday I got a $48 order. Not only did he not use my $10 coupon, he was $2 short of my next coupon - take $15 off an order of $50 or more.
So what do I do if he notices the coupons after the fact and asks for a refund? I imagine I'll just give it to him, but... argh! This job always dismays me about how people cannot read simple directions. Incredible.
I'm shooting little league baseball and softball right now. After I upload to SM, I send out an email to each team parent like this:
(team) Photos are Online!
(link)
You may purchase prints, downloads, and gift items right from that gallery.
Don't forget the COUPONS and Trading Cards! Details here:
(link)
If you wish to order a team & individual composite, simply purchase the sample composite here:
(link)
and your player and team will be inserted before printing.
If you would like to order Trading Cards, please contact me directly.
Please don't hesitate to contact me with any questions, thanks!
Jack
Fair enough?
I've gotten a few orders that were too small for my lowest level coupon ($10 off an order of $34 or more), but yesterday I got a $48 order. Not only did he not use my $10 coupon, he was $2 short of my next coupon - take $15 off an order of $50 or more.
So what do I do if he notices the coupons after the fact and asks for a refund? I imagine I'll just give it to him, but... argh! This job always dismays me about how people cannot read simple directions. Incredible.
-Jack
An "accurate" reproduction of a scene and a good photograph are often two different things.
An "accurate" reproduction of a scene and a good photograph are often two different things.
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Comments
GreyLeaf PhotoGraphy
I guess I could ask SM, and if they can then I'll do that and hope that this guy sings my praises to his whole team.
An "accurate" reproduction of a scene and a good photograph are often two different things.
So simple.................do you have a print delay / approval set up?
If so simple contact the parent and let them know of the coupons and that they are $2.00 short of an additional $5.00 discount.
If you were the customer wouldn't you want to have this pointed out to you?
Sam
Yes, but if I'm not mistaken, by that point, the client has paid and can't access his/her order anymore anyway? From my approval page, I don't see any options even for cancelling an order.. nothing to add to an order or change anything other than replacing a file or changing crop.
Canon 7d
2 Canon 40d
70-200 f2.8L IS, 50mm f1.4, 50mm f1.8, 28mm f1.8, Tamron 17-55 f2.8, ProOptic 8mm Fisheye
And a bunch of other stuff
I do have a 3 day print delay, but I've already submitted it. Even if I didn't, I'd still have to contact SM and have them cancel the order and then have my customer reenter the order. Not worth my trouble, and I imagine entering an order is a tremendous challenge for some of these people.
I think I can tell a few things about this person and customers in general when they can't be bothered to read a simple email and follow simple instructions, and also, as in this case, when they cannot figure out the cropping in the SM checkout process. People like this are most likely not computer savvy at all, and would probably not want to spend the time to go through the hassle of sifting through the whole gallery again and reentering the order. They'd probably find some reason to resent me in the process.
Anyway, I've contacted SM and asked them to credit the guy $10 and take it out of my profit. If they can, then I'll write the guy and use this as a PR opportunity. If they can't do that... meh.
An "accurate" reproduction of a scene and a good photograph are often two different things.
Instead of saying "and don't forget the coupons!", restate how much they could save with each coupon. They may be more likely to read/use the coupons if they're reminded of how much they can save.
Just a suggestion
Nikon d700, sb-600 external flash Sigma 50mm f/1.4 EX DG HSM, AF NIKKOR 70-300mm 1:4-5.6 D, AF-S NIKKOR 18-70mm 1:3.5-4.5 G, AF Promaster Macro
Using photography to pay for engineering school is a bad business plan.
I just recently had a client that wanted a ton of 4x6 prints so I set up a "4x6 bulk package" of 20 mix-and-match with a built in discount. Told her about it in person, told her about it in emails, but she still ordered 41 4x6's individually. She didn't use the package OR the generic 15% off coupon she also knew about.
Canon 7d
2 Canon 40d
70-200 f2.8L IS, 50mm f1.4, 50mm f1.8, 28mm f1.8, Tamron 17-55 f2.8, ProOptic 8mm Fisheye
And a bunch of other stuff
Yeah, I guess it will have to come to that. Hopefully that will also incentivize more sales.
(what the heck is the right word to use instead of "incentivize"? that's not a word!)
An "accurate" reproduction of a scene and a good photograph are often two different things.
An "accurate" reproduction of a scene and a good photograph are often two different things.
Canon 7d
2 Canon 40d
70-200 f2.8L IS, 50mm f1.4, 50mm f1.8, 28mm f1.8, Tamron 17-55 f2.8, ProOptic 8mm Fisheye
And a bunch of other stuff
agreed.
An "accurate" reproduction of a scene and a good photograph are often two different things.
Very good to know for future cases...
Nikon d700, sb-600 external flash Sigma 50mm f/1.4 EX DG HSM, AF NIKKOR 70-300mm 1:4-5.6 D, AF-S NIKKOR 18-70mm 1:3.5-4.5 G, AF Promaster Macro
Using photography to pay for engineering school is a bad business plan.
As much as I like the ability to have packages, the implementation is not very intuitive. It's a completely separate sales process from the standpoint of the consumer. I have actually been thinking lately that the entire purchase process on SM has some usability issues, but I haven't thought about it so much to make recommendations yet.
Lakewood, Colorado, USA
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This is the revised email I sent to parents:
I guess this is a tax on people who are bad at reading!!!
An "accurate" reproduction of a scene and a good photograph are often two different things.
I'm very appreciative of that because the clerk was thinking of his/her customer.
It seems that offering your non-coupon shoppers a discount on occasion seems like a decent thing that might well be appreciated. Even though you've sent them a note, they may not have read it simply because they were so caught up in the images you captured for their event. A positive note to the shopper is a great way to encourage them to buy next time.
That is a good idea, I think I will try giving this person a $10 print credit towards their next order.
An "accurate" reproduction of a scene and a good photograph are often two different things.
Excellent idea.
Lakewood, Colorado, USA
My Pictures | My blog
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