When do you rebrand?

ssimmonsphoto

I've been in business for over a year and have had a very successful start. Now that I am more established, I am considering rebranding myself this summer to better reflect my business. I would still keep the same name, but just change my logo, website look, and everything else. I'm feeling that my current look is very amateur and does not lend itself to the style that I am going for.

Have you ever done a rebranding? If so, what is your advice? When is a good (or bad) time to do it?

Thanks for your advice. I know it is a big deal, so I want to make sure I do it right.

termina3

Your website and branding look fine to me. Certainly more feminine (but not excessively so), but professional. What were you looking to change to?

ssimmonsphoto

termina3 wrote: »

Your website and branding look fine to me. Certainly more feminine (but not excessively so), but professional. What were you looking to change to?

I was thinking of something more clean, less girly, and more streamlined.

ivar

I would think you should rebrand in your slow season just to make it easy on yourself/so you have some time to get it right. Make sure you get all things at once (logo/website/businesscards/etc...)

If you have an idea of another branding that you think suits you better, get it done soon. My opinion is that you want to present yourself as you see it.

ssimmonsphoto

ivar wrote: »

I would think you should rebrand in your slow season just to make it easy on yourself/so you have some time to get it right. Make sure you get all things at once (logo/website/businesscards/etc...)

If you have an idea of another branding that you think suits you better, get it done soon. My opinion is that you want to present yourself as you see it.

Thanks, Ivar. I'm also a teacher, so the easiest time for me to do it, and do it right, is during the summer. I'm also in agreement that I need to present myself how I see myself, which is why I'm thinking of changing.