Fundraising photography

fredjclaus

I recently did a fundraiser for a local dog club, and was interested in doing some more. This fundraiser the proceeds were split 50/50 between me and the club. I was also approached by a local doggy daycare as well as the SPCA about doing my pet portrait fundraiser for them as well.

When promoting a fundraiser which would be a better idea?

"50% of all proceeds from this fundraiser will be donated to the Erie County SPCA"

or

"A portrion of all proceeds from this event will be donated to the Erie County SPCA"

I am also doing a volunteer project with the SPCA where I'm photographing all the animals in the shelter for publication on their website.

Sam

Hi Fred,

As a consumer I like the 50% statement, because it lets me know in no uncertain terms how much is going where. One question though, are you giving them 50% of the total sale or 50% of gross profit?

Any time I see the statement ""a portion of" I automatically think the portion is so small they are hiding it but want the marketing benefits.

Sam

fredjclaus

Sam wrote: »

Hi Fred,

As a consumer I like the 50% statement, because it lets me know in no uncertain terms how much is going where. One question though, are you giving them 50% of the total sale or 50% of gross profit?

Any time I see the statement ""a portion of" I automatically think the portion is so small they are hiding it but want the marketing benefits.

Sam

Thanks Sam. The 50% will be of the sale price. All cost of printing, and delivering the images will be taken out of my 50%. The term "50% of all proceeds" would be miss leading and wrong. Because if you add it up, it would be more like 80% of all proceeds. 30% of my 50% will be going to the cost of my doing the shoot and delivering the finished pictures. I just want to find a way to say it without confusing the customer. Maybe if I say "50% of each sale will go to the Erie County SPCA"

r3t1awr3yd

IMHO, I agree with Sam and it may be the cynic in me but my immediate thought for "a portion of" is negative and immediately assuming that someone is getting a bigger than 50% cut. I know you're trying to explain that your portion is the smaller one but I'd stick to the 50% to be on the psychological safe side

cmkultradome

Sam wrote: »

Hi Fred,

As a consumer I like the 50% statement, because it lets me know in no uncertain terms how much is going where. One question though, are you giving them 50% of the total sale or 50% of gross profit?

Any time I see the statement ""a portion of" I automatically think the portion is so small they are hiding it but want the marketing benefits.

Sam

I definitely like to see where my money is going. At our schools I've found out that with some of the fundraisers the school only receive 10% of the sale of the items. Why should I spend $25 for 4 rolls of gift wrapping paper when the school gets a whopping $2.50 for the sale. Instead I give a donation of $20 to the school and go by 5 rolls of wrapping paper at the dollar store.

Stephanie

BradfordBenn

I 100% agree that saying 50% of all sales go to the charity is better than a portion going to charity, as it instills more confidence in what is going to the charity. Also I think saying 50% of all sales goes to the charity is a subtle but important difference between that and 50% of the proceeds. It allows the business focused to realize how much is actually going to the charity.

crystallized

Fred, that's an amazing idea. I think I will steal it ;]

As for your concern, I don't think too many people will trip on their toes over the term "50% of all proceeds", thinking cost of printing excluded. "50% of each sale" sends the same message to me. You can add an additional line along the lines of the prints coming out of your side, however I doubt anybody will get hung up over how you've worded it. Good luck =]

rsquared

crystallized wrote: »

Fred, that's an amazing idea. I think I will steal it ;]

As for your concern, I don't think too many people will trip on their toes over the term "50% of all proceeds", thinking cost of printing excluded. "50% of each sale" sends the same message to me. You can add an additional line along the lines of the prints coming out of your side, however I doubt anybody will get hung up over how you've worded it. Good luck =]

I'm personally in favor of being as clear and direct as possible... Personally I'd probably go with something like "Half of your payment goes directly to the SPCA." To me, that leaves the least room for doubt or questions.