QR Codes on business cards - worth the space?

eoren1

I am redesigning my business card after running low on stock of the current design and have put a QR code on the front. It seems that QR codes are everywhere now but I have yet to scan one in the 'real world'. I can find lots of info on % increase in scanning of QR codes but little on actual numbers of click throughs gained from this.

I have played with mine to make it less harsh and more angular and pointed it to my website's domain. I plan on setting up a mobile landing page that will greet visitors who scan the card including links to my blog, a recent video, my FB page, RSS feed and a downloadable vcard.

Was wondering if anyone has found success in using these. I'll post my card below so you can see how the code looks.

Thanks
E

jarboedoggart

1. is it worth the space? absolutely.

2. does anyone use them? doubt it.

3. does it add something extra and a good conversation starter? yes

If there are a few people that use them then you will make a good impression...for those that have to ask what it is, you will explain it and make you seem "fancy" and "high tech", another good impression. I think its a win-win.

I would absolutely get rid of the little directions though. Either they will use it or wont. Also QR codes work on a TON of different apps and more than just iPhone and Android that you mentioned.

I use it on my card...see below.

eoren1

Thanks Nate

Great card. I wasn't thrilled with the free advertising I was offering those two apps so will gladly remove them and make a verbal recommendation. I will have to confess that until I found the Scan app for iPhone, I never scanned anything. Once I started, it was fun!

Also fun to play with the QR code itself, I went to the pixel level in PS and added black and white pixels to soften corners. There's a 30% tolerance built in so you can play a lot if you just have a simple URL in the QR code. I had tried to put in a full vcard but the code was too complex and did not scan correctly every time.

Now I really need a slick landing page for that code. Currently it goes to my homepage but am working on a page to direct this traffic to.

Appreciate the thoughts
E

jarboedoggart

eoren1 wrote: »

Thanks Nate


Now I really need a slick landing page for that code. Currently it goes to my homepage but am working on a page to direct this traffic to.

great idea, mine just goes to the homepage.

Cindy

I've been considering doing the same. I've not yet scanned a single code or even downloaded a scanner yet... although a couple times I've seen interesting codes I would have scanned if I'd been prepared with a scanner and the time & know how in advance. Guess I'd best be making some time