Are you a fauxtographer?
Gotta love these examples of great photography........not.
http://www.buzzfeed.com/gavon/you-are-not-a-photographer
http://www.buzzfeed.com/gavon/you-are-not-a-photographer
Charles
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Cowboydoug
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http://www.youtube.com/watch?v=niyTIbiV19A
What is amazing is how true it is. The reality is that there are those out there who appreciate fine photography. It just seems to me there are fewer of them every day. Here is what the customers of fauxtographers want:
* Ultra-fast turn around times. They want the pics within minutes of the shoot.
* Lots of gawdy photoshop editing or in-camera effects. Selective color with no purpose is the best.
* It's all about the "lol"s. The more "lol"s you can produce, the better.
* "Pics" uploaded to Facebook right away. Facebook is the only delivery method, a flash drive if you're too far behind the times.
* No flash unless it is on camera.
* Free or really cheap services. A portrait session is $25-$50. A wedding $199.
* No prints. This is the most important one. This new class of customer doesn't give a lick about prints. Don't even bother offering them.
* Same background location as their friends. You can actually see the fauxtogs line up at one location near my house. 30 cars parked, families wearing matching denim shirts, and nary a flash in site.
You too can get started servicing these types of customers with absolutely no previous experience required. In fact, experience works against you. It is best if you are a beginner. For equipment I recommend any used point and shoot circa 1998.
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I call the new style "rap" photography. Absolute crap....which people see everywhere.....and because of that it is actually becoming the newest look for what people want.
People who say the faux photographers that sell discs for $50. are not hurting their business are wrong.
When mediocrity is the norm...why pay for excellence.
Just go to Wallmart and see my argument.
.....but yeah that poor bastard in the tux...haha.
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Weddings/Portraits and anything else that catches my eye.
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I bet there's a small portion that finds that dorky stuff preferable... some people just have that kind of taste /coughBADTASTEcough
But to the rest, yes, I agree. Lol. If it's something meaningful to them, they'll regret it if they ever do compare.
The IT industry has worked hard to address these challenges. We've seen big changes in the last 2-3 years. Experienced professionals are starting to see growing demand again. In fact, demand has grown by 25% this year alone! Considering how far we fell, that is a major improvement. What we did to improve the situation could absolutely be applied to the photography industry. Here is what it took:
* To sum it up, we had to change....
* We had to educate customers why spending more was important. Most of them didn't understand why a $4000 server was better than a $500 one. We needed to explain why in a language they could understand. Not all got it, but many did.
* We had to completely change the customer experience. We had to be nicer, faster, and provide a better value. We had to always show up right on time. We had to hang up our geek hats when we sat down with clients. We had to be more approachable.
* We had to redefine what IT services meant. It wasn't about just the technology any more. We had to understand the business, marketing, finances, etc. We had to learn how accounting departments worked, the voodoo the pay roll person did, everything.
* We had to continue to improve our individual technical skills. We had to offer a more diverse array of skills and services. We had to create new markets.
* We had to work together. We formed professional organizations and worked to keep those who wouldn't conform out of the group. We helped mentor new people. We helped grow existing members through professional training. We created a sort of religion out of professional IT services, then we attempted to convert everyone we met.
* We had to provide more value. In some cases this meant lowering fees. In others, it meant adding additional "high-touch" additions to existing services for the same price. This hurt our wallets. We resisted it for a long time. Finally, we realized that we were taking down the ship with us by not bending to customer's demands. In the end we didn't have to bend as far as we feared.
Now... Do the low-cost inexperienced newbs still participate in the IT industry as "professionals?" Sure. Do they still manage to screw things up? Yup. How is it different? Customers are starting to figure it out. They've been left hung out to dry time after time by the inexperience of the people they've hired. When they run in to one of our customers we've educated, that customer educates them. We get the call. Real, provable experience is what customers are starting to expect.
The same can and should be true for the photography industry. Experienced members of the industry can work to make it so. Attach yourself to people who have that high-class professional touch. Be willing to change and learn new things. Continue to improve the experience your customer has until you start seeing growth. It will get better.
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* Educate Customers
- Why are you worth the extra cost? Put it in terms customers will understand.
- If you want to sell prints, can you explain why prints are important?
- Have customers bring in their old family album, point out how they feel as they show you the pictures. Drive that point home, what is that feeling worth?
- Show them bad and good photographs. Explain what makes the difference.
- Explain, in non-technical terms, the photographic process. Help them see themselves in the middle of it.
- Do _not_ get preachy. Be excited, but don't get too technical.
* Change Customer Experience
- Provide craft services during your shoots.
- Dress to impress.
- Rent the biggest studio you can find. Wow them with your impressiveness.
- Show mock-ups of your finished product.
- Meet them rather than have them meet you.
- Take them out to dinner.
- If you're strapped for cash, at least learn some new jokes. Give them something to remember.
* Redefine Photography
- It isn't just pictures on the wall any more, it is an amazing experience.
- Find new ways to incorporate photography in a customer's life.
- Combine services for a more powerful impact. How about a massage right before the shoot? Can you collaborate with a caterer or florist to do something interesting with the pictures?
- What if you rented a helicopter to shoot those engagement pictures on top of a mountain? The fact you even offer such a package could propel you higher. You might be totally shocked at how many helicopter packages you sell.
- What if you provided a full vacation for a high-octane student... sky diving, race car driving??? Make it awesome and photograph the whole thing.
- Find new life experiences that everyone will absolutely want to have recorded. it doesn't just have to be seniors, engagements, weddings, maternity, newborn in a basket. How limiting is that? Think of 10 life experiences that simply _have_ to be recorded photographically. Sell it.
* Skills & Markets
- Take that lighting workshop.
- Figure out how to make your composites a bit more believable.
- Can you mount and frame your own prints?
- What other services do you offer that aren't related directly to photography? If you can't think of anything, that might be an indicator you need new skills.
* Get Organized
- This is, I admit, one that the Photography industry is poor at. Start a meet-up group for local photographers, keep it totally high-class. Teach the people around you what you do to make magic. You will get stronger as you make the people around you stronger. Until the industry at large figures this out it will continue to hold itself back.
* Provide Value
- Give your clients a gift or extra thank you.
- Make the first-contact experience special.
- Offer a special discount for repeat business.
- The point, make your customer feel like they are getting one heck of a deal.
Well, I've ranted on long enough. I think you see where I'm headed. The IT industry and the Photography industry are totally different animals. That said, they do have some problems that are nearly identical. You'll have to think outside yourself to make progress. That's what it means to change.
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Bad will always be with us; mocking the bad only draws attention to it. Worry about making good stuff, and let the bad stuff take care of itself.
Who is wise? He who learns from everyone.
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