Selling prints and digital photos to yearbook
photodad1
Registered Users Posts: 566 Major grins
Does anyone current take photos of High School sports and sell their photos and digital copies to high school year book staff? I'm looking to present an idea to the school's AD where they can buy as needed. Any ideas?
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I parlay my relationship with the football boosters club to receive a sponsorship on the field (large poster on the sidelines), an ad on the booster page and references to my company. In turn I send them photos they can use on the web site and use in the yearbook as long as they give credit. It is a valuable consideration because it boosts name recognition and validates my images in the mind of future customers (the parents of players).
SmugMug: www.randyjacksonimages.com
Email: randyjacksonimages@cox.net
Photography Blog: http://randyonphotography.com
What is the easiest way to provide images to the yearbook? Do you make prints for the parents to purchase or direct them to your website?
showing the parents the pictures on the computer in person is probably more effective than sending them to the website, and you will probably get a much much much better turn around time. I prefer not to do an online picture viewing by giving them digital proofs, but for the ones that live an hour away I have done this. its taken some of those parents 9 months to get back to me, so this year I am trying really hard not to do the online proofs. For one thing it takes to long to create them and they usually end up on facebook even though I ask them not to.
I set up a password protected smugmug gallery that allows downloads for the school for newsletters, etc. I am actually the yearbook teacher, so I put the pics in the class smug account and the kids download as needed. For the parents, I send out a link to galleries on my website and they order prints.
We haven't had any seniors yet. So far it's pre-k through grade 11. But I'm sure I'll be the preferred photographer when that day comes.
your school has prek-11 but no 12's? thats a bit unusual.
Juniors love to have their portrait taken as well. Ive been offering a junior spokesmodel program as well and last year half my models were juniors and this year some of them are coming back to me for their senior pictures.
I am agreeing with r9jackson and think you'll get more bang with football and other sport boosters and a banner than with the yearbook ad--nobody sees those ads. I shoot my kids marching band and have had 3-5 pics in each yearbook for the past 5 years (2 years to go...). I am not a pro so just ask for typical photo credit and it has brought the occasional side job with folks who know me and want the unique senior photo out in the hills.
Also, as a former high school yearbook photo editor and shooter in college I don't think we ever used pro shots. The point of the yearbook is for students to shoot, layout, and produce the book. I guess if you have something fantastic they may want to include it, but I would think that is the exception. My shots in recent yearbooks have been things the student shooters didn't cover so needed my shot. I also do the large band group shot at start of year so they use that one. As I am on sidelines now shooting marching band I meet the student yearbook photogs and have even loaned them my big glass during games and given pointers. Works for me since they shoot the game and I shoot the half time show.
I think your best business result is the banner on the sidelines as a supporter. They are prominent at our high school, and well supported by parents. Keep in mind those aren't cheap and you should farily value your work and then be ready to provide enough photography to equal (or exceed) the retail value of the banner, or ad in yearbook. Good luck.
I'm afraid I can't offer intelligent advice about the business end. I make my money off selling to the newspaper and the occasional commercial use of non-people photographs.
The school started with only elementary and then expanded outward in both directions. They have been adding a grade each year at the upper end as the kids get older. If they had some older applicants, they would add grade 12 this year, but few students suddenly decide to leave their high schools to go to a small private school that late in their educational careers.
In my region, I've ALWAYS seen the portraits done by a pro or a company that specializes in school portraits. For our year book, we use as many student photos as possible, but the portraits are the ones I took. Even my more advanced photography students simply wouldn't have the time to take the portraits. The students do all the layout design, decide on content, set pricing, advertise, etc. I just don't see how the kids could do all the head shots.
Anyway, for the events I shoot, the yearbook has access to those shots to use use in the book as needed and I e-mail a link to all the parents to order prints. There is no way the yearbook program would have any money in the budget to pay for photos. I make a little money through print orders.