Canon's "CPS Gear Room" at the 2012 Olympics
(These pictures are courtesy of, and credited to, Gerard McGovern of Getty Images, and courtesy through SLRLounge: http://www.slrlounge.com/canons-drool-worthy-london-olympics-gear-room)
Supposedly, there were around 420 Canon 1D X bodies in the room at one time. Makes me kind of teary-eyed. :clap
Supposedly, there were around 420 Canon 1D X bodies in the room at one time. Makes me kind of teary-eyed. :clap
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On a practical note, does Canon just provide gear for credential-ed pros onsite? It's a great idea for them to do that - talk about building brand loyalty with the pro market! - but curious how it works.
Your Canon CPS identification.
Your proof of professional affiliation and accreditation.
A very deep credit card and/or charge card and/or previous financial commitment to Canon (a deposit).
Moderator of the Cameras and Accessories forums
I'm not a member of the press, but I do passionately study the subject, and from what I understand, in most cases, the photographer is equipped with a typical photojournalist's trifecta, the 16-35, 24-70, and 70-200 2.8s, and can essentially "call in backup" or request for lenses like the 300 2.8, or whatever else they may need and is available for that publication.
I would imagine in the case of freelancers, they are entirely reliant on themselves, but probably have access to rooms such as this if, for example, AP specifically sent that photographer to London for Olympics coverage. AP, Reuters, USPW, Getty (or the company formerly known as now...perhaps) are obviously heavy hitting organizations, and I can't imagine it would be difficult for their specific photographers to get access to a room like that.
And if you're just Average Joe freelance...you probably don't get invited to the Olympics haha. I dunno about that though.
http://nps.nikonimaging.com/event_support/
Moderator of the Cameras and Accessories forums
Wow, whata lotta glass!!
Moderator of the Technique Forum and Finishing School on Dgrin