"Your argument is invalid" ad campaign photography

ian408

I thought you all might enjoy a video that gives a behind the scenes look at the photography RaceFace used to create their most recent ad campaign "Your argument is invalid". RaceFace is a bicycle component manufacturer.

<object width='500' height='281'><param name='allowFullScreen' value='true' /><param name='allowScriptAccess' value='always' /><param name='movie' value='http://www.pinkbike.com/v/300619/l/' /><embed src='http://www.pinkbike.com/v/300619/l/' type='application/x-shockwave-flash' width='500' height='281' allowFullScreen='true' allowScriptAccess='always'></embed></object><p><a href='http://www.pinkbike.com/video/300619/'>Race Face Off Season Edit</a> on <a href='http://www.pinkbike.com'>Pinkbike</a></p&gt;

You can find the stills and more of a description here.

Enjoy!

denisegoldberg

Thanks for posting this Ian, fascinating!

--- Denise

Sam

This clearly shows the amount of effort that goes into getting one shot of the bike in the air.

Most folks would cringe in horror if they had to write a check to cover this shoot.

Sam

DoctorIt

Poor photog and financiers... has no one any pity for the rider jumping blind in the dark? Eeeks!

ian408

I had plenty of pity...I upgraded my mt bike with some of what you see in the ad

I really liked how you get a glimpse into what it takes to make an ad. It's not as easy as it looks.

spacefuzz

very cool!