Kodak ‘Investigating What it Would Take’ to Bring Back Kodachrome

ziggy53

https://petapixel.com/2017/01/09/kodak-investigating-take-bring-back-kodachrome/

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Kodak made what was probably the most popular (and unexpected) photography announcement of CES: the company is bringing back the beloved Ektachrome film stock. But Ektachrome might only be the beginning. According to Kodak CMO Steven Overman, Kodachrome might come back next!

This incredibly tantalizing tidbit of information was revealed on The Kodakery podcast, in their episode recorded live at CES in Las Vegas. Overman was joined by three other Kodak big wigs to talk about Kodak’s Super 8 camera, but at the very end they switched gears and talked about bringing back old film stocks.

“We get asked all the time by filmmakers and photographers alike, ‘are you gonna bring back some of these iconic film stocks like Kodachrome [and] Ektachrome,'” says Overman. “I will say, we are investigating Kodachrome, looking at what it would take to bring that back […] Ektachrome is a lot easier and faster to bring back to market […] but people love Kodak’s heritage products and I feel, personally, that we have a responsibility to deliver on that love.”

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David_S85

We'll need a new Paul Simon song if this happens, will we not?

ziggy53

@David_S85 said:
We'll need a new Paul Simon song if this happens, will we not?

In Kodachrome II,
The eyes are so blue,
It reminds me of MaryLou,
That girl I once knew.

Oh Kodachome II,
You came back to me true,
But not MaryLou,
She's with a travelling zoo.

...

David_S85

Nice one, Ziggy.

Just part of making America great again, I guess.

I hope they can sell the new film at Kodachrome Basin State Park in Utah. Maybe they can have the "roll out" there.

ziggy53

@David_S85 said:

... Maybe they can have the "roll out" there.

David_S85

Not good news for the resuscitation of Kodachrome...

https://www.dpreview.com/news/3940089589/hopes-of-kodachrome-relaunch-put-on-ice