What marketing is done to a photographer's customer by smugmug or the photo labs after a sale?
laserguided
Registered Users Posts: 4 Big grins
Do smugmug or smugmug's photo labs market to print buyers? Are there marketing materials packed with the prints a customer receives? I'm interested in starting a smugmug website to sell prints. I learned about another company that sends coupons for alcoholic beverages to customers when they buy prints. Does smugmug or it's labs do that?
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Comments
Nope. About the most that will be done is a sticker on the outside of the box that says SmugMug on it, if you’re on a power or basic plan. But if you’re on a pro or portfolio plan, your own sticker can be on the box.
You can add a “thank you card” inside the box, but SmugMug and the lab don’t add their own. You can put whatever you want on the card. Some people use it as a “thank you”, while others offer a coupon to the customer to encourage them to buy additional prints.
Former SmugMug Product Team
aaron AT aaronmphotography DOT com
Website: http://www.aaronmphotography.com
My SmugMug CSS Customizations website: http://www.aaronmphotography.com/Customizations