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marketing my images

woodencamera31woodencamera31 Registered Users Posts: 1 Beginner grinner
I'v had a smugmug website for going on the second year with no sales to support the cost of the investment. would love some ideas on how to generate income for my photography business.

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    Duncan2009Duncan2009 Registered Users Posts: 3 Beginner grinner
    I'm on the same boat! I must be missing something, but I will keep trying till it jumps out at me.
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    denisegoldbergdenisegoldberg Administrators Posts: 14,247 moderator

    Keep in mind that posting photos on your web site does not draw focus to your site to help sell the photos. You will need to drive attention to your site in order to sell, a marketing effort is needed.

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    Chasing DaylightChasing Daylight Registered Users Posts: 65 Big grins

    Previously we created an SEO guide that may be helpful for you.
    SmugMug Seo guide: https://cdn.smugmug.com/img/marketing/seo/guide.pdf

    Kelly | SmugMug Support Specialist
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    mgrapermgraper Registered Users Posts: 5 Big grins

    Thank you Chasing Daylight for linking to the guide: Though you posted it in 2022, how current is the guide? I am seeing terms (e.g. H1, H2, etc) in it that I do not see as I’m creating galleries and titling my images, etc. Also, SmugMug seems to encourage keywords and captions but the guide indicates that keywords are not so critical anymore. Perhaps I’m missing something in my understanding! Thanks!

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    PinmanPinman Registered Users Posts: 7 Big grins
    edited March 7, 2023

    Aside from making sure that your site uses the SEO guidance shared, I've found promoting the galleries of the sports games that I've covered via social media (Facebook, Twitter, Instagram) handy for signposting users to my site and generating sales from there.

    Obviously it depends if you are looking to promoting single images or galleries of events/collections?

    Personally I'd always recommend captioning and keywording (within reason) all of your images on your SmugMug site. This will help you manage your images, help users who are browsing your site and of course your SEO as well.

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