15%......????

Action Shooter

I had originally thought Smugmug takes 15% from total purchase price.
but as you can see... it is over 1/3.
Did I miss read your terms and conditions.
this is a copy of recent purchase

Items
11
Smugmug
$22.69
Yours
$60.45
Profit (est)
$32.13

Can you please show me where the additional costs go ?

thanks,
Andy #2

StevenV

15% of the difference between your cost and SMs.

I think it's done on a per-item basis, not on the whole order.



What do each of your line items look like (cost, price, profit)?

jfriend

15% of the profit not total order - A few examples

Action Shooter wrote:

I had originally thought Smugmug takes 15% from total purchase price.
but as you can see... it is over 1/3.
Did I miss read your terms and conditions.
this is a copy of recent purchase

Items
11
Smugmug
$22.69
Yours
$60.45
Profit (est)
$32.13

Can you please show me where the additional costs go ?

thanks,
Andy #2

As Steven said, they take the total price of the order, subtract out the unmarked-up, standard cost of each item and then give you 85% of the profit (e.g. they take 15%). It's not that you get 85% of the whole order. You get 85% of the profit.

What percentage of the whole order you get depends upon how much profit there is compared to the baseline cost of the item. If you do zero mark-up and therefore there's zero profit, you get 0% of the whole order.

If you set every item to double the base cost, you will get 85% of the profit which, in this specific example would be 50% * 85% = 42.5% of the overall order.

If you set every item to triple the base cost, you will get 66% * 85% = 56% of the overall order.

If you mark up your images only 15% over base cost, you will get 15% * 85% / 1.15 = 11% of the overall order.

Action Shooter

Understood
Now it's time to increase my prices.....
I looked around I can't believe what some photogs charge for a simple 4x6.
I've seen higher then $6.00..... Is this realistic. I do have a captured audience and parents wil do almost anything for there kids but 6 bucks for a .19 cent item. + S&H .

guess I have to asked myself what would I pay for my kids photo sliding into homeplate.

Peace All,
Andy #2

Nimai

Wow, I'm glad I read this. I must have mis-read the terms as well. I thought that SmugMug gets the base price, and that's it. I guess it makes sense to skim some percentage off the mark-up too.

I think there's already a feature request for bulk pricing, or something that would let you sell a single 4x6 for $6.00, but if they want to order 20 prints...