WSJ ARticle about Stock Photography
Zanotti
Registered Users Posts: 1,411 Major grins
Interesting article today about use of stock photos in marketing brochures. I have copied the first few lines to get you a flavor, the article goes into how and why it happens.
I dont want to cut and paste since its copywrited.
Z
When Marketers See Double
As Digital Libraries Spread
The Use of Stock Photography,
Some Ad Images Are Recycled
By EMILY STEEL
November 28, 2006; Page B1
The ad from Key Bank portrayed a heart-warming family moment: a dad pointing out something on his laptop to his smiling young daughter as she leans over his shoulder. In fact, the scene may have been a little too charming. The same image appears in a recent marketing brochure -- from Bank of America.
I dont want to cut and paste since its copywrited.
Z
When Marketers See Double
As Digital Libraries Spread
The Use of Stock Photography,
Some Ad Images Are Recycled
By EMILY STEEL
November 28, 2006; Page B1
The ad from Key Bank portrayed a heart-warming family moment: a dad pointing out something on his laptop to his smiling young daughter as she leans over his shoulder. In fact, the scene may have been a little too charming. The same image appears in a recent marketing brochure -- from Bank of America.
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Comments
a) any art director who doesn't verify client contracts with stock sites isn't worth his design fee. stock sites will track (to some degree) purchasers of images for this very reason.
b) is it possible that Key Bank is a subsidiary of Bank of America and chose their promotional materials from a corporate catalogue?
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