Options
Packages and Prices - Portraits
So I have a couple of events coming up that I have shot these kinds of things before and would love some suggestions....i got a lot of help with my lighting so thanks again guys.
I am doing a 21 kid kingergarten private school graduation. Taking pictures of the kids in caps and gowns and a group shot. The lady told me the packages ranged from about 15 to 36 bucks last year. So i want to be competetive.
That some school also wants be to do their spring pictures. Like an outdoorsy creative type thing for 127 kids ranging from Pre K to 7th grade. Im at a complete lost here.
Any suggestions would be great!!
I am doing a 21 kid kingergarten private school graduation. Taking pictures of the kids in caps and gowns and a group shot. The lady told me the packages ranged from about 15 to 36 bucks last year. So i want to be competetive.
That some school also wants be to do their spring pictures. Like an outdoorsy creative type thing for 127 kids ranging from Pre K to 7th grade. Im at a complete lost here.
Any suggestions would be great!!
0
Comments
Are you getting any sitting fee? Jeez, time to move to a bigger city my friend!
the prices that I have paid in the past for pictures of my kids "official" sports picture packages through the local TSS Photography person. As a matter of fact, my kids have "picture day" this weekend for Upward Basketball. Of course, there are lots of add-ons that can run this price up very quickly.
I did my first preschool shoot this year. I decided on a pricing strategy that would get maximum participation and take advantage of the add-on sales.
$19.99 got them an 8x10 class photo an 8x10 individual photo, 4 wallets, and a little slideshow on DVD for everyone. REALLY CHEAP PACKAGE.
Then I offered everything else ala cart. $9.99 for 8 additional die cut wallets, $9.99 for additional 8x10 and $4.99 for each 5x7. I also offered a lot of other products but these were the core of the orders.
I ended up with an average sale of a little over $50.00 per child. In addition I booked a bunch of family portraits out of the group.
That is way too much for only $19.99. You are basically giving everything away and making alot of work for yourself!! If you were stuck with $19.99 I would have given them the 8x10 class picture and maybe a sheet of wallets from the indificual photo and that's it. Even that is a great price, I would charge $29.99 for that minimum. But it works for you that's all that counts.
If I were you, I would offer an 8x10, 2 5x7's, and 8 or so wallets for $30. Let them order the group shots and extras at your per print rates.
Usually I do not charge a sit fee for something of this nature. You will make it up by the sheer bulk of the sales.
Good luck!!
Jeff
-Need help with Dgrin?; Wedding Photography Resources
-My Website - Blog - Tips for Senior Portraiture
The big thing for me was all of the add-on sales and the packages that I was able to book off the class pictures. You're right $19.99 is way too much, but I was looking at it as an advertising opportunity. Even if I had only broke even on the class pictures (I ended up making a pretty decent profit) I would have been happy. The only reason I agreed to do the class pictures was I wanted the names, addresses, phone numbers, email addresses of the parents. I booked 9 families off this one class shoot. I think I ended up with about 8 total hours tied up in the whole project and had just over $2300 in sales from two classes that totaled 36 kids.
The 9 family bookings brought in just under $5000.
To me doing something like shooting for "cheap" makes more sense than running an ad in the paper, sending out direct mail, etc. It would be different if you trying to make a living off of the class pictures. I view it as advertising.
I am pretty sure I will end up with some more sales off this project in the spring. All of the information I gathered went directly into ACT. I created an action plan for all of the people. In addition to adding them to my newsletter and email marketing campaigns.