...The thing is though, until you know about those white lenses, you probably don't even notice or have no idea what you are looking at brand-wise, so I'm not sure about it as a marketing thing...
Perhaps. But I'd suggest almost every 'photographer,' from serious amateur to pro, knows exactly what a Canon looks like. And that's the secret. "Gee, all the big glossy ads are Nikon, but all I see being used by the pro's is Canon. Maybe I'll sell my Olympus and..."
Brand recognition AND brand reinforcement, in one, easy, stroke!
But you'll notice that, for the consumer, point-and-shoot, market Caon does more flashy magazine ads and TV spots. THAT'S meant to inform those who may be unaware of the brand.
Perhaps. But I'd suggest almost every 'photographer,' from serious amateur to pro, knows exactly what a Canon looks like. And that's the secret. "Gee, all the big glossy ads are Nikon, but all I see being used by the pro's is Canon. Maybe I'll sell my Olympus and..."
Brand recognition AND brand reinforcement, in one, easy, stroke!
But you'll notice that, for the consumer, point-and-shoot, market Caon does more flashy magazine ads and TV spots. THAT'S meant to inform those who may be unaware of the brand.
Interesting perspective; when I was just a digital snap shooter, I bought my CoolPix based on my general impression that Nikon was top-of-the-line across the board. Then when I decided to get serious, a pro friend of mine (a Nikonista) convinced me to go Canon! Anyway, that was a year ago, now I have enough Canon gear to last me the rest of my life and have value in my estate, so advertising goes right over my head.
I remember that Veronica Mars carries a
Nikon and James Nachtwey carries two
Canons in "War Photographer"
“To consult the rules of composition before making a picture is a little like consulting the law of gravitation before going for a walk.”
― Edward Weston
I watch CSI Vegas a lot and I always see them photographing the crime scenes with Canon Digital Rebel XT(i)'s with the kit lens and sometimes a Speedlight.
Canon eos 30d; EF 17-40 f/4.0L; EF 24-85mm f/3.5; EF 50mm f/1.4; EF 70-200mm f/4.0L; Unicorns of various horn lenghts http://slinky0390.smugmug.com
With the exception of the photographers on the sidelines at sports events, those TVs and Movies are highly likely to be paid placements.
How does that tie into brand loyalty? (or are you just trying to see who notices their own camera brand when they watch... ?)
It is the foundation that gets people started on a brand, then the brand loyalty grows as they are reinforced that their camera brand is "widely used" as they see it in marketing (and in the case here it becomes a game of "can I spot my camera" lol") Very shortly here I will be posting my survey questions for you all to fill out if you're willing (won't take long too which is a major plus to getting people to fill them out) where we'll go over what camera people started with, what brand you're all personally fond of, whether you've stuck with your brand, and other such fun stuff for me to analyze
Well, I can take a pretty educated guess that they took that picture near the exit (the green characters in the upper left character, read "deguchi" mean exit) of Yodobashi Camera (which is what the characters on the top of the camera where the flash would be read, "yodobashikamera") which is an AWESOME electronics superstore that I purchased my electronic dictionary at in Osaka when I was there in 2005.
1 week from today until I leave for Japan to start conducting research abroad and seeing other awesome sights along the way!
Just posted the survey on a separate thread. Please fill it out and help me gather even more data! Also, keep those brand sightings coming to this thread. Thanks
Well, I can take a pretty educated guess that they took that picture near the exit (the green characters in the upper left character, read "deguchi" mean exit) of Yodobashi Camera (which is what the characters on the top of the camera where the flash would be read, "yodobashikamera") which is an AWESOME electronics superstore that I purchased my electronic dictionary at in Osaka when I was there in 2005.
1 week from today until I leave for Japan to start conducting research abroad and seeing other awesome sights along the way!
Look at that photo again and you'll notice it's an add on the side of a transit bus.:D
Please feel free to retouch and repost my images. Critique, Suggestions, and Technique tips always welcomed. Thanks for your interest.
That is certainly true, and now that I am addicted to this stuff (and a Canon loyalist), I get a kick out of looking for those "white lenses" -- professional golf is another place where they can't be missed.
The thing is though, until you know about those white lenses, you probably don't even notice or have no idea what you are looking at brand-wise, so I'm not sure about it as a marketing thing. I'd wager that 90% of the people who are paying attention and "get it" are either Canon users (who don't need to be marketed to) or Nikon users (who can't be marketed to).
In the marketing world, this is known as 'segmentation'. The P&S buyer doesn't notice the white lens, but then Canon isn't selling white lenses to them anyway.
Pro photographers, and serious amateurs do notice of course, and that is clearly what Canon intends. Often you will see Canon logos near the Press photographers ' bull pen', just to reinforce this. The average joe isnt looking at the press photographers, while the pro and serious amateurs are looking there. The average guy notices the Canon logo on the court, the bus, at the airport, etc. Familiarity breeds intent.
Comments
Brand recognition AND brand reinforcement, in one, easy, stroke!
But you'll notice that, for the consumer, point-and-shoot, market Caon does more flashy magazine ads and TV spots. THAT'S meant to inform those who may be unaware of the brand.
__________________
www.browngreensports.com
http://browngreensports.smugmug.com
Nikon and James Nachtwey carries two
Canons in "War Photographer"
― Edward Weston
http://slinky0390.smugmug.com
I'm just curious Shima -
With the exception of the photographers on the sidelines at sports events, those TVs and Movies are highly likely to be paid placements.
How does that tie into brand loyalty? (or are you just trying to see who notices their own camera brand when they watch... ?)
http://georgesphotos.net
It is the foundation that gets people started on a brand, then the brand loyalty grows as they are reinforced that their camera brand is "widely used" as they see it in marketing (and in the case here it becomes a game of "can I spot my camera" lol") Very shortly here I will be posting my survey questions for you all to fill out if you're willing (won't take long too which is a major plus to getting people to fill them out) where we'll go over what camera people started with, what brand you're all personally fond of, whether you've stuck with your brand, and other such fun stuff for me to analyze
Facebook: Friend / Fan || Twitter: @shimamizu || Google Plus
1 week from today until I leave for Japan to start conducting research abroad and seeing other awesome sights along the way!
Facebook: Friend / Fan || Twitter: @shimamizu || Google Plus
Facebook: Friend / Fan || Twitter: @shimamizu || Google Plus
Look at that photo again and you'll notice it's an add on the side of a transit bus.:D
Ah well then the exit is probably labeling the side exit on the bus... meaning don't enter here to get on the bus
Facebook: Friend / Fan || Twitter: @shimamizu || Google Plus
In the marketing world, this is known as 'segmentation'. The P&S buyer doesn't notice the white lens, but then Canon isn't selling white lenses to them anyway.
Pro photographers, and serious amateurs do notice of course, and that is clearly what Canon intends. Often you will see Canon logos near the Press photographers ' bull pen', just to reinforce this. The average joe isnt looking at the press photographers, while the pro and serious amateurs are looking there. The average guy notices the Canon logo on the court, the bus, at the airport, etc. Familiarity breeds intent.