Pricing Brochure for Non Profit
hilnix
Registered Users Posts: 1 Beginner grinner
I need advice how to set my fee for a proposal. I do not want to price myself out of the gig, but I think I got the job. Now I have to provide my proposal to supply the regional office of a national non profit with photos for a 14-16 page brochure. One of the images will be used as a LOGO image on all of their promotional material for years to come. They are also adding in other images for internal usage. I will be shooting afternoons, appx 3 hours for 3 to 5 days. So I would love advice on how to charge for time, shots, and usage.
I expect between $1500-$2500 for full job. Can anyone advise how to present this package. THANKS SO MUCH
I expect between $1500-$2500 for full job. Can anyone advise how to present this package. THANKS SO MUCH
0
Comments
Hello, I just finished a similar gig for a national nonprofit. I had the same issues you did regarding how much to charge. I had friends telling me to charge $5000 but I personally thought that was too much. I always say go with what you feel comfortable with. I pitched $2500 and they came back and said $2000. I took it, and I've also made some sales from online prints. When you sign your contract make sure you have a clause that gives you dual ownership of the images so you can sell prints letter.
Also, if possible, see if you can have some prints available for purchase DURING the event. I didn't do this and I lost a lot of money to a local camera company who found out about the event and then sent their shooters out to take group photos. The photos were crappy..but the people purchased them because they were THERE right then! Pass out your business cards to everyone you take a picture of and tell them where they can find their photos. And if there are any renegade parties being held on the side of the main event try to attend those as well and take pictures.
Hope that helps and good luck!
www.pictureyourworld.net
http://pictureyourworldphotography.blogspot.com/
http://www.onedayonepicture.com
My point is this-- charge non-profits just as much as you would charge anyone else. Non-profits in my town regularly pay top execs more than $100K a year-- there's no reason they can't pay full-price for photography.
Portland, Oregon Photographer Pete Springer
website blog instagram facebook g+
I would also point out that if you feel you are legitimitely cutting the organization a break because you support their purposes etc. you may be able to invoice it in such a way that you can claim a charitable donation deduction on your income taxes. For example you invoice them the fair market value of $5000 (assuming this is what you would charge a for profit company for the same work). You then issue a charitable discount of $3000, and have a balance due of $2000. If you plan on doing this I would strongly recommend that you consult a tax professional on how to do this legally and properly.
This very much depends on the non-profit. There are non-profits that look very similar to a for profit company other than any profits they generate are put back into the company rather than being paid out to the owners or share holders. These are still legitimate non-profits, however in most cases they are more able to afford market rates. On the other hand there are plenty of non-profits where most of the staff is on a volunteer basis, and any paid staff is working for far less than what they could make in the private sector. In this case, especially if the mission of the non-profit is something important to the photographer I can see donating services at below market rate. There are plenty of business that have a charitable giving arm that provide discounts or grants to non-profits who go through some form of qualification process.