Playstation ad style photo

Ack!photoAck!photo Registered Users Posts: 1 Beginner grinner
edited March 5, 2008 in Finishing School
Hi! Does anybody know how to achive the effect often seen in lurzer archive or the tbwa paris ads for sony playstation?
The photos often seem more of illustration/painting than photo. Very smooth but also sharp.
I ´ve attached a picture for reference. I think particularly the background
and the sofa looks more like paintings.
I´ve tried tweaking photos in photomatix, but the result is often to dark and
spotty. Thank for any help!
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