How To Maximize Your Findability (Search Engine Stuff)

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  • carolinecaroline Registered Users Posts: 1,302 Major grins
    edited April 12, 2010
    Hi Erick,

    I'm a little out of touch - I remember there being an ongoing moan about these and requests for SmugMug to remove them and allow us to enter our own - aaah well, times change :-)

    Do you have an up-to-date summary of your tactics for getting noticed by Google somewhere please?

    Caroline
    Mendip Blog - Blog from The Fog, life on the Mendips
    www.carolineshipsey.co.uk - Follow me on G+

    [/URL]
  • Erick LErick L Registered Users Posts: 355 Major grins
    edited April 12, 2010
    caroline wrote:
    I'm a little out of touch - I remember there being an ongoing moan about these and requests for SmugMug to remove them and allow us to enter our own - aaah well, times change :-)

    Wasn't me. :D I've moaned about titles, descriptions and other minor things but not meta-keywords. It would be nice to add our own but I'm not sure I'd fill them.
    Do you have an up-to-date summary of your tactics for getting noticed by Google somewhere please?

    I don't really have "tactics". I find SEO pretty simple but tedious.

    - I try to think from a visitor's perspective first and Google second.
    - I try to make good use of any text area we have at Smugmug (see this post).
    - I try to use synonyms when a keyword is found twice on the same page. I put the most important one where i think is the most important spot in Google's eye. I have a bilingual site and often use "parc national" for French and "Nat'l park" for English. I don't want want "national" twice in the caption.
    - I try to add whatever makes a photo different from another. Instead of "Northern Gannet", it's "Adult Northern Gannet feeding a young".
    - On my text pages, I use H1, H2 and H3 tags.

    I don't go nuts either. I still have many duplicate captions, some are less than perfect, incomplete or simply missing. Some are missing because they would duplicate another, but it's mostly because I'm lazy. rolleyes1.gif When I add keywords, I think more about navigation and categorization than just stuffing keywords. I use the plural form even though Google doesn't need it. It's mostly because 1)plural usually includes the singular form 2)there are many photos for a keyword so plural makes sense. :D

    -I've submitted to many directories. Now THAT is tedious work. What I should have done is putting all those directories in a bookmark folder because I can't remember which ones i've submitted to and which one ask for a link back (I don't bother with those).
    - I link to my website in forums' signature. I also use text links with anchor text or hotlink in forums but always to add something to a discussion otherwise it's just spam and people hate that. I certainly don't start threads like "Hey, look at my website!!!!". I visit many forums (travel, photos and cycling) but I'm not a big poster on any of them. Maybe it helps to have a few links from many domain names rather than many links from one source. There's no strategy behind that. It's just the way I surf the web. If you're not already visiting forums for fun, I don't think it's a good SEO strategy.
    - I watermark my images and let people hotlink to them, although I don't use the share button because I don't want people to think it's ok to use them for free. On the other hand, I find that most people would just use the next image in Google so better mine than someone else's. I did ask to take the link down when I didn'd like how they use it. Sometimes I just ask them to add an extra text link to the full gallery or homepage.
    - I got a couple of links from people I know (never had to ask them though) and a bunch from stranger's link page, blogs or forums.
    - I check landing pages once in a while and see if I can tweak my captions. I found people were landing on this Gaspe Coast photo when searching for Gaspésie, except the gallery has nothing to do with Gaspésie, so I added a couple of links in the caption hoping that 1)people would find what they're looking for 2)Google would direct people to those links instead of that particular image. I even tweaked a few things while I wrote this post.
    - I link out to other sites. Yes, that's right. I link to parks, weather, tides, any "authority" sites related to mine. I mostly do this on my text pages.

    This is not completely related to a photo website but still an excellent read: http://www.webmasterworld.com/forum3/2010.htm
  • carolinecaroline Registered Users Posts: 1,302 Major grins
    edited April 12, 2010
    Thank you very much for such a comprehensive reply Erick, and for the links. Your approach is obviously effective as I see you have a PR of 4! Hopefully that translates into sales and earnings for you :-)
    I'm going to spend somet time studying your site and the info in the links, and enjoy your photos too :-)

    Caroline
    Mendip Blog - Blog from The Fog, life on the Mendips
    www.carolineshipsey.co.uk - Follow me on G+

    [/URL]
  • Erick LErick L Registered Users Posts: 355 Major grins
    edited April 12, 2010
    caroline wrote:
    Hopefully that translates into sales and earnings for you :-)

    Not really. eek7.gif I doubt many photographers are making a living with just a website of landscape and widlife pictures. Those are a dime a dozen and cheap. I make more from the ads.

    No need to analyze too much. You just have to fill all the text areas and get links. :D
  • jachangjachang Registered Users Posts: 183 Major grins
    edited April 12, 2010
    Erick L wrote:
    Not really. eek7.gif I doubt many photographers are making a living with just a website of landscape and widlife pictures. Those are a dime a dozen and cheap. I make more from the ads.
    Very helpful info! Thanks for sharing all that. I have a couple of questions, if you would be willing to share a bit more info: :D

    1. You mention making more from the ads. Are you referring to the ads at the bottom of your galleries, such as "Shutterstock" and "Wild-Bird-Pictures.Best-Price.com"? I'm curious as to how they can help? I would think they would just be competition. So do these sites actually *pay* you, or are they just another source of referrals? I'd be afraid that if I had access to other similar sites on my pages, that people would just find something they like better at those other sites. Then if I did want to use them, how do I do it? Are you using something like "AdSense"?

    2. The article from the Webmaster Newsletter was great! One thing that they stated: "Outbound Links. From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future.) I wasn't sure how to do this. How do I even get a link to appear on my pages, for example? And is that going to be more competition for me, as I said in #1 above?

    Thanks again for any more pointers!


  • Erick LErick L Registered Users Posts: 355 Major grins
    edited April 12, 2010
    jachang wrote:
    Are you using something like "AdSense"?

    Yes. I just signed up and put the code on my site. They're not supposed to help with SEO in any way though. The Ads aren't a panacea. I still have a day job and I don't think I'll retire anytime soon. :D It's only a tiny minority who leave the site via the ads so I don't think I'm losing anything from them. Might as well make a few bucks from the advertizers. A guy with a free dating site made 7 figures with adsense. Guess where the money came from... his competitors! <img src="https://us.v-cdn.net/6029383/emoji/rolleyes1.gif&quot; border="0" alt="" >
    One thing that they stated: "Outbound Links. From every page, link to one or two high ranking sites under that particular keyword. Use your keyword in the link text (this is ultra important for the future.) I wasn't sure how to do this. How do I even get a link to appear on my pages, for example? And is that going to be more competition for me, as I said in #1 above?

    It's a great article but a bit dated and not everything applies to a photo site. The general lines are still the same: make it fast, no fluff, easy to navigate, cross-linking (within site), subit to directories and search engine, etc.

    My site is a mix of galleries and info so it makes sense to link out to national parks, weather, bike shops or camping websites. They aren't really competitors. I don't link to other photographers, although I used to do it on a link page. It needed a good update and didn't want to put itme on this when I joined Smugmug, otherwise I'd still have it.

    One way to link out would be in the description. Say you have a gallery about a national park. You can have a short text about the park and a link to the official site. If people want pictures, they'll stay on your site. If they're looking for something else, they'll leave anyway. As for the code, it's the usual [HTML]<a href="url">anchor text</a>[/HTML]
  • jachangjachang Registered Users Posts: 183 Major grins
    edited April 12, 2010
    Erick L wrote:
    Yes. I just signed up and put the code on my site. They're not supposed to help with SEO in any way though. The Ads aren't a panacea. I still have a day job and I don't think I'll retire anytime soon. :D It's only a tiny minority who leave the site via the ads so I don't think I'm losing anything from them. Might as well make a few bucks from the advertizers. A guy with a free dating site made 7 figures with adsense. Guess where the money came from... his competitors! <img src="https://us.v-cdn.net/6029383/emoji/rolleyes1.gif&quot; border="0" alt="" >



    It's a great article but a bit dated and not everything applies to a photo site. The general lines are still the same: make it fast, no fluff, easy to navigate, cross-linking (within site), subit to directories and search engine, etc.

    My site is a mix of galleries and info so it makes sense to link out to national parks, weather, bike shops or camping websites. They aren't really competitors. I don't link to other photographers, although I used to do it on a link page. It needed a good update and didn't want to put itme on this when I joined Smugmug, otherwise I'd still have it.

    One way to link out would be in the description. Say you have a gallery about a national park. You can have a short text about the park and a link to the official site. If people want pictures, they'll stay on your site. If they're looking for something else, they'll leave anyway. As for the code, it's the usual [html]anchor text[/html]
    Hmmm...maybe I'll look into AdSense. I just didn't want to see ads for belly dancing lessons or something like that on my site. <img src="https://us.v-cdn.net/6029383/emoji/rolleyes1.gif&quot; border="0" alt="" >

    >>it's the usual [html]anchor text[/html][/quote]<<
    Erick, you must have the idea that I actually have a clue what I'm doing!:D I don't know what *any* of the usual html is--it's all Greek (but I'm trying to learn!) Where do you put the anchor text and what *is* the anchor text?
  • Erick LErick L Registered Users Posts: 355 Major grins
    edited April 12, 2010
    jachang wrote:
    Where do you put the anchor text and what *is* the anchor text?

    I see the code in my post but not in your quote. A Google search or the customization forum are better place to learn html. The anchor text is the underlined text used in the link. It's better to use descriptive text than some generic "click here".

    Good anchor text: "The view over Ten Mile Pond is fantastic"
    Bad anchor text: "The view over Ten Mile Pond is fantastic, click here for photo."
  • AmosAmos Registered Users Posts: 109 Major grins
    edited April 12, 2010
    Erick, you are GREAT; thank you for all your help and for your time and dedication teaching all of us!

    I'll ask something later but before i forget... Jean (jachang) asked about Google Adsense. I used it for the main purpose of knowing what Google thinks about my individual galleries. Initially Google followed the Smugmug's meta keywords (which we have no control over and i wish they stop them), and all the ads it put were in regard to online image sharing, photo galleries etc. Google is getting much better with my galleries, but the image i posted yesterday shows what happens when the NiceName is missing (it says "gallery" instead) and all Google ads where about Galleries...
    I don't think it can hurt you; go to Google Adsense site - https://www.google.com/adsense/ and spend some time learning it. You can choose to show only one line of the ads (like i chose vs. Erick that have the full ad and even ad with images) and you can restrict 'adult stuff' etc (i don't know if belly dancing will not appear though, especially if you have a "dancing" gallery).
    By the way, i just checked, in three or four months i made $3.82; i'm retiring tomorrow. ...I also clicked on a couple of Erick's ads so he can retire too. (but don't click on yours when you get them!!!).

    As for the link with anchor text which Erick mentioned, just copy the [modified] line that Erick wrote and insert it anywhere you want (in the gallery 'description' for example). What you'll have to modify is: replace url\ with the address of the page you want (just copy what appears on the address bar of the browser); and replace anchor text with your own bla-bla text.

    Erick, everything you said about my site is right and i thank you for opening my eyes to a few which i was not aware of. I contemplated long about the others but i think i'll take your advice; my problem is that i have 287 galleries (and only a few more years to the job...)

    My issue is with the Smugmug setting and stuff we cannot control. I mentioned the meta keywords (which may or may not a big issue), but if you look at the image i posted yesterday, you can see that Google sees things ("share photo, links, forum" etc) which it not supposed to see and index!

    Also, in the following image (relates to yesterday's visits which Google sent me) you see that one gallery is still missing the NiceName and in the last one, Google sent a visitor to the 'wrong' gallery (i have a four large Southampton galleries, that Google ignored...

    834680221_jiqae-XL.jpg
    Amos :D

    http://www.eMixPix.com - Stock Aerial Photos of NYC Metro area (New York, New Jersey, Connecticut)
    --- http://www.emixpix.com/New-York - NY Aerial Photos
    --- http://www.emixpix.com/New-Jersey - NJ Aerial Photos
    --- http://www.emixpix.com/Connecticut - CT Aerial Photos

    http://www.BestAerialPhotos.com - Aerial Photography service in the NYC Metro area

  • jachangjachang Registered Users Posts: 183 Major grins
    edited April 12, 2010
    Erick L wrote:
    I see the code in my post but not in your quote. A Google search or the customization forum are better place to learn html. The anchor text is the underlined text used in the link. It's better to use descriptive text than some generic "click here".

    Good anchor text: "The view over Ten Mile Pond is fantastic"
    Bad anchor text: "The view over Ten Mile Pond is fantastic, click here for photo."
    Thanks, Erick!
    I don't know why the whole code didn't copy. I used regular cut and paste in the reply. Maybe it recognized it as html and stripped it out?
    Anyway, thanks again for the info.
  • jachangjachang Registered Users Posts: 183 Major grins
    edited April 13, 2010
    By the way, i just checked, in three or four months i made $3.82; i'm retiring tomorrow. ...I also clicked on a couple of Erick's ads so he can retire too. (but don't click on yours when you get them!!!).

    Good grief! That's all? It's not really worth cluttering your site up for that, is it?

    As for the link with anchor text which Erick mentioned, just copy the [modified] line that Erick wrote and insert it anywhere you want (in the gallery 'description' for example). What you'll have to modify is: replace url\ with the address of the page you want (just copy what appears on the address bar of the browser); and replace anchor text with your own bla-bla text.
    Thanks for that info! I'll try that.

    My issue is with the Smugmug setting and stuff we cannot control. I mentioned the meta keywords (which may or may not a big issue), but if you look at the image i posted yesterday, you can see that Google sees things ("share photo, links, forum" etc) which it not supposed to see and index![/quote]

    I'm finding a lot of "junk" that Google is indexing, too. It's kind of sad that some of my "top" keywords are jpg, img, href, 1px, alt, src., etc.
  • Erick LErick L Registered Users Posts: 355 Major grins
    edited April 13, 2010
    jachang wrote:
    Good grief! That's all? It's not really worth cluttering your site up for that, is it?

    Not on a photo website, much less a new one. I have text pages on my site and those are doing OK. Before I joined Smugmug, I was using a layout similar to "all thumbnails" with ads at the top so people's eyes had to go over them but I prefer the Smugmug gallery style and ads wouldn't look good at the top. BTW, it's better not to click on ads, even if you mean well.

    I don't where the junk Google finds comes from, and I'm not sure it matters much. It's better to worry about what visitors sees. Always think about how you can build a better website for visitors and the rest will follow. There are no tricks, really. And get links. For a new website, that usually means web directories.
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 13, 2010
    Amos wrote:
    Well... yes, definitely you are getting better; let me try "pushing" you to do even betterer... I'll start bringing here some samples:

    Hi Amos- googlebot sees a different version of the site, in order to maximize indexing and findability - that's why you see that 'SmugMug Small-like' style in google's cache.
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 13, 2010
    I have performed numerous searches

    Link to your site please? Thanks! ear.gif
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 13, 2010
    Erick L wrote:
    Those are meta keywords put by Smugmug for directories, or something of the sort. Google dropped them because they aren't visible to visitors. They were strictly for search engines and people abused and spammed. It's the same reason Google doesn't put much weight on meta-descriptions. They display it on the search result page but its content has little weight, if any.

    Exactly: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 13, 2010
    Amos wrote:

    My issue is with the Smugmug setting and stuff we cannot control. I mentioned the meta keywords (which may or may not a big issue)

    Amos, I've mentioned this countless times :)
    http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

    Google doesn't care about those - please don't worry about them - they neither help nor harm you.
  • ajavaajava Registered Users Posts: 124 Major grins
    edited April 14, 2010
    Keywords in bio box?? Need a little help...
    Below is the code that's currently in my bio box. It's just a slideshow of one of my galleries - no text. Can I modify it to include keywords, without changing the look or behavior of the page? Sorry, I know only the bare minimum about HTML. I'm trying to increase my visibility on the web (aren't we all?). Thanks....Andrea.


    ********>
    var ssConfig = {
    AlbumID: '8270321',
    newWindow: 'false',
    transparent: 'true',
    splash: 'http://ajava.smugmug.com/photos/544843788_tpnX4-O.gif',
    showLogo: 'false',
    clickToImage: 'true',
    showThumbs: 'false',
    showButtons: 'true',
    crossFadeSpeed: '350'
    };
    SM.flash.insertSlideshow(600, 600, ssConfig, 'transparent');
  • Erick LErick L Registered Users Posts: 355 Major grins
    edited April 14, 2010
    ajava wrote:
    Below is the code that's currently in my bio box. It's just a slideshow of one of my galleries - no text. Can I modify it to include keywords, without changing the look or behavior of the page? Sorry, I know only the bare minimum about HTML. I'm trying to increase my visibility on the web (aren't we all?). Thanks....Andrea.

    <html>
    ********>
    var ssConfig = {
    AlbumID: '8270321',
    newWindow: 'false',
    transparent: 'true',
    splash: 'http://ajava.smugmug.com/photos/544843788_tpnX4-O.gif',
    showLogo: 'false',
    clickToImage: 'true',
    showThumbs: 'false',
    showButtons: 'true',
    crossFadeSpeed: '350'
    };
    SM.flash.insertSlideshow(600, 600, ssConfig, 'transparent');
    </********
    </html>

    1) A slideshow was introduced for the homepage a few months ago. You don't need to code it anymore.

    2) You can write anything you want in the bio box. You can use html as long as you keep it between html tags. Whatever you write, you want a fluid text and not something that reads like a bunch of keywords.
  • jasonscottphotojasonscottphoto Registered Users Posts: 711 Major grins
    edited April 16, 2010
    Any thoughts on this? (From Webmaster Tools)

    20100416-q8f4in88gqsg3tq26png13ba86.png
    Posts by Allyson, the wife/assistant...

    Jason Scott Photography | Blog | FB | Twitter | Google+ | Tumblr | Instagram | YouTube
  • smileabunchsmileabunch Registered Users Posts: 28 Big grins
    edited April 17, 2010
    Where to put google analytics tracking code on customization screen
    Working on optimizing SEO (and I apologize if this has been asked because I didn't read all 70+ pages) and I am trying to add a tracking code through google analytics. It gives me the code to put before the tag...but I can't figure out where to put that in my advanced customization screen. Can someone give me some direction? THANKS!
    smileabunch photography
    http://sethandjen.smugmug.com/
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 17, 2010
    Working on optimizing SEO (and I apologize if this has been asked because I didn't read all 70+ pages) and I am trying to add a tracking code through google analytics. It gives me the code to put before the </body> tag...but I can't figure out where to put that in my advanced customization screen. Can someone give me some direction? THANKS!
    http://dgrin.smugmug.com/gallery/1092794
  • smileabunchsmileabunch Registered Users Posts: 28 Big grins
    edited April 17, 2010
    Andy wrote:

    THANK YOU THANK YOU!
    smileabunch photography
    http://sethandjen.smugmug.com/
  • jasonscottphotojasonscottphoto Registered Users Posts: 711 Major grins
    edited April 17, 2010
    Any thoughts on this? (From Webmaster Tools)

    20100416-q8f4in88gqsg3tq26png13ba86.png

    ne_nau.gif

    BUMP
    Posts by Allyson, the wife/assistant...

    Jason Scott Photography | Blog | FB | Twitter | Google+ | Tumblr | Instagram | YouTube
  • LichtenHansenLichtenHansen Registered Users Posts: 55 Big grins
    edited April 23, 2010
    Totorial needs opdate for new Google asynchronous tracking code
    Andy wrote:

    This totorial needs an update for the new Google asynchronous tracking code introduced in december 2009.
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 23, 2010
    This totorial needs an update for the new Google asynchronous tracking code introduced in december 2009.
    Great - care to make one? This is a user-community tutorial. Personally I don't use that tracking code. But sounds like you do...
  • jasonscottphotojasonscottphoto Registered Users Posts: 711 Major grins
    edited April 23, 2010
    Andy, can you have a look at my previous post about parameter handling? What does it mean and should I leave the setting to google's suggested "ignore" or is that ignoring something important???

    http://dgrin.com/showpost.php?p=1370550&postcount=712
    Posts by Allyson, the wife/assistant...

    Jason Scott Photography | Blog | FB | Twitter | Google+ | Tumblr | Instagram | YouTube
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 23, 2010
    Andy, can you have a look at my previous post about parameter handling? What does it mean and should I leave the setting to google's suggested "ignore" or is that ignoring something important???

    http://dgrin.com/showpost.php?p=1370550&postcount=712
    I really don't know, I'm sorry - maybe one of the other experts here? ear.gif
  • LichtenHansenLichtenHansen Registered Users Posts: 55 Big grins
    edited April 23, 2010
    Do not use Google Webmaster tools
    Any thoughts on this? (From Webmaster Tools)

    20100416-q8f4in88gqsg3tq26png13ba86.png

    Hi affdigphotos,

    Take a look at Parameter handling in Google webmaster tools - Suggestions to my Smugmug site.

    Conclusion:
    Don’t install Google Webmaster tools on your Smugmug site and don't read Google’s other SEO recommendations – You will only get very frustrated.
  • AndyAndy Registered Users Posts: 50,016 Major grins
    edited April 23, 2010
    Conclusion:
    Don’t install Google Webmaster tools on your Smugmug site and don't read Google’s other SEO recommendations – You will only get very frustrated.

    Right - instead do all the things we recommend and watch your SEO rise.

    http://smugmug.com/help/search-engines
  • jasonscottphotojasonscottphoto Registered Users Posts: 711 Major grins
    edited April 23, 2010
    Andy wrote:
    Right - instead do all the things we recommend and watch your SEO rise.

    http://smugmug.com/help/search-engines

    15524779-Ti.gif

    Thanks for responding Andy. I was just wondering if anybody knew anything about the parameter stuff, not complaining. We love what SmugMug has done for us as far as SEO.

    Renamed some cats and sub cats recently and trying to do better w/filenames from here onward - we are climbing in the search results quickly even though we just changed our domain name a month or so ago.

    Another question:

    We made a blogger blog but I set it up to be at blog.jasonscottphoto.com

    Would it be better for SEO to use the blogspot.com address? or doesn't it matter?

    Edit: I have purchased http://www.jasonscottphotoblog.com and linked pages back and forth between my blog url and main url (http://www.jasonscottphoto.com) and Google Webmaster tools is showing tons more links to my pages/indexed pages now. I think Google indexes Blogger pages really quickly and is therefore finding my smugmug pages faster too.
    Posts by Allyson, the wife/assistant...

    Jason Scott Photography | Blog | FB | Twitter | Google+ | Tumblr | Instagram | YouTube
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